(Safe)Tanning in the Rain!

Eimear Coghlan Ahead with Style Huffington Post Tanorganic
Huffington Post’s 2nd Best Image from around the world on 13th August 2015

What do you get when you raise skin cancer awareness in London with bikini-clad models bronzed with Tanorganic and torrential rain? Huffington Post’s 2nd Best Image from Around the World of course!!

One month of rain bucketed down in just a few hours, you’d expect this to be worst weather to promote an all-natural and organic fake tan and a #safetanning campaign but it was thanks to the rain that our campaign trended 3rd on UK twitter and our photos made it into coveted UK newspapers, both online and print! No matter how cloudy and rainy it is, UVA rays are always present. It gives a new meaning to Tanning in the Rain!

11 beautiful Irish models from Assets Models and Miss Ireland Bikini, Judy Fitzgerald, flew over from Dublin to London in their bikinis. I met them in Victoria Station to lead the #safetanning skin cancer awareness campaign into the heart of London. With the world’s tallest fake tan bottle and a dance mob in tow, it turned out to be quite the adventure!

(A video of our campaign is at the end of this post)

Eimear Coghlan Ahead with Style Dailymail Tanorganic
Tube ride from Victoria to Oxford Circus. I’m at the back left.
Eimear Coghlan Ahead with Style Dailymail Tanorganic
Commuters got an unexpected surprise on their tube journey!
Eimear Coghlan Ahead with Style Dancemob Tanorganic
Rain and umbrellas added another dimension to the amazing dance mob in Piccadilly Circus, then the sun came out to cheer them on in Leicester Square!
Eimear Coghlan Tanorganic Jamie Italian London Ahead with style
Jamie’s Italian Restaurant in Piccadilly Circus invited us all in for a well deserved lunch to refuel. Pictured here with the Head Chef and kitchen staff. I had the best Superfood Salad with chicken and feta, a salad that’s healthy and truly fills you up. Superb!!
safe tanning Eimear Coghlan Tanorganic Bikini Models London Ahead with style
Under pouring rain in Carnaby Street and the belting sunshine in Leicester Square, the UVA rays are always there. The best anti-aging cream you can put on is SPF!

Having lived in Rome, Italy for 4 years, I have always been really passionate about the importance of protecting your skin from the sun. Not only to prevent skin cancer but to stop premature aging. Yes a tan looks nice, but ending up like a prune isn’t!  I liken tanning in the sun to putting a piece of bread into a toaster, over time your skin will become dry and shriveled up just like a piece of toast. Wear SPF and get your tan from a bottle instead. Everyone knows that the pink ribbon is for breast cancer, but did you know that the black ribbon is for skin cancer?

EIMEAR COGHLAN TANORGANIC SAFETANNING LONDON BIKINI MODELS
Towards the end of the day, it was time for the models to kick off their high heels and relax!
safe tanning Eimear Coghlan Ahead with style Tanorganic Bikini Models London
Far left: With Transport for London staff, Middle: In front of the tallest fake tan bottle in the world Far right: With the beautiful Miss Bikini Ireland, Judy Fitzgerald
safe tanning Eimear Coghlan Ahead with style Tanorganic Bikini Models London Bubba Gump
After a long day pounding the London pavements and having said goodbye to the models, the Tanorganic Team and I had dinner in Bubba Gump Shrimp restaurant near Leicester Square. An all Forest Gump themed restaurant! The shrimp linguine was the best I had ever tasted!

safe tanning Eimear Coghlan Ahead with style Tanorganic Bikini Models London safe tanning Eimear Coghlan Ahead with style Tanorganic Bikini Models London

A closer look at my outfit:

  • The dress (from TK Max) was pretty plain until I added a man’s belt from Primark (Pennys) and stand out accessories.
  • My earrings are from Clare’s Accessories.
  • My fab neckpiece is from: Blue Port, London W6 8JA. Their ebay shop is: http://stores.ebay.co.uk/365fashions

safe tanning Eimear Coghlan Ahead with style Tanorganic Bikini Models London

The UK and Irish Print Media Coverage on our #safetanning campaign:

safe tanning Eimear Coghlan Ahead with style Tanorganic Bikini Models London

Ireland Print

  • Sunday independent Newspaper: 2 page spread in the pg. 32 and 33

UK Online

UK Print

  • Metro Newspaper England:  Page 11
  • Daily Star:  Front Page Mirror and page 5

A video of our Tanorganic #safetanning campaign:

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2 Comments Add yours

  1. Adufe says:

    Brilliant

    Like

  2. Hey! This looks like a very fun campaign and yet the message so deep 🙂
    Congrats for the job well done.

    Like

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